The Quick Version: Picking out an engagement ring is actually a weighty job, but some cutting-edge sources enables people set things right the very first time. Blue Nile, worldwide’s biggest internet based store of diamond jewelry, has actually aided much more than 500,000 relationship proposals since 1999. Their diamond collection and academic material appeal to novice consumers trying impress their particular significant other people with sparkly pieces of precious jewelry. Blue Nile assurances quality craftsmanship within stock of over 150,000 diamonds as well as other gemstones. You can build your very own band using their interactive methods to search for the cut, color, understanding, style, environment, and price you want. The next time you’re contemplating proposing or offering an enchanting present to someone special, you’ll be able to scan Blue Nile for stunning precious jewelry at a reasonable cost.


In 1998, Mark Vadon had been on a mission to discover the great gemstone for their sweetheart — really the only problem was he didn’t know anything about expensive diamonds. The guy moved into a jewelry store and very quickly discovered himself experiencing skeptical about the employees members and their blasé information. He described two bands that seemed exactly the same as him and asked why there seemed to be a $5,000 cost difference in all of them.

Product sales clerk beamed and stated just what mattered more than the price had been the ring made him feel. To Mark’s logical brain, this is ludicrous. He stepped from the store empty-handed and exasperated, but he had been in addition determined to learn more about engagement rings so he could understand what he had been purchasing.

Mark, a Stanford-educated figures cruncher, approached their ring-buying decision while he would an investigation task and went on the web to get most of the basic facts. The guy discovered a site called Web Diamonds, a retailer that supplied helpful information and led tutorials about diamonds to augment their unique precious jewelry collection.

Using this reference, Mark felt self-confident when purchasing an outstanding band online — for thousands of dollars lower than the bands he’d observed during the shop.

He was thus taken through this consumer-friendly knowledge he got touching this site’s owner, Doug Williams, to discuss buying the company. They drew upwards conditions on a napkin over lunch. By springtime of 1999, Mark had brought up significantly more than $6 million, sufficient to take-over Web Diamonds, that he renamed Blue Nile. Now, website could be the largest internet based retailer of licensed diamonds and fine jewelry, nonetheless however prioritize client education above all else.

“Education will be the central source of one’s business,” stated Josh Holland, Director of Brand Experience. “we’ve got a customers-first mentality.”

If you like it and want to put a band about it, you can trust Blue Nile to help make the process simpler by giving clear information, qualified advice, and tens of thousands of independently-graded expensive diamonds. The internet site’s adequate methods go consumers through vital faculties of a diamond and gives easy-to-use methods to narrow down your pursuit for a wonderful little bit of precious jewelry.

“We just be sure to guide individuals to make the very best acquisition yes it’s true on their behalf,” Josh told united states. “We help clients find the correct mixture off characteristics to maximize their own spending budget to get  an attractive diamond.”

Over 150,000 expensive diamonds personalized towards resources & Taste

Any amazing proposition begins with the diamond. It’s not possible to get upon one leg with any old ring-in your hand. With a stock greater than 150,000 diamonds, Blue Nile provides clients no conclusion of engaging alternatives. According to Josh, about 70per cent of Blue Nile’s income is inspired by wedding rings.

The web site permits couples to generate their rings from selecting the diamond to choosing the setting. Initially, you’ll make use of easy slider resources to select the best form, price, carat, cut, color, and clearness of your diamond. After that, might pick a setting, sorting by tone, cost, style, or designer, to counterbalance the diamond. On Blue Nile, it will require a few minutes to set up exclusive creation.

Whether you’re enamored by sheen of gold or drawn to platinum’s longevity, Blue Nile makes it possible to restrict several thousand choices into one custom-made ring.

Acquiring engaged is a once-in-a-lifetime sorts of event, so many people buying involvement bands are novices, unsure of the things they’re looking for and unique to ring purchasing. Blue Nile’s group has got the knowledge to instruct first-timers how to locate the engagement ring that fits perfectly.

Accessible, clear, and helpful, this jewellery retailer does not force clients into buying any such thing outside their particular means. Because Blue Nile functions as an online store, obtained dramatically much less cost and can supply top quality diamonds at a portion of the fee you would find in a traditional jewellery store.

Along with an independently-graded GIA document, enough item photos show web shoppers exactly what their particular jewelry will look like from every feasible perspective. Plus, this site offers a 360-degree video view of any diamond through the Diamond Visualization Tool. Using sophisticated innovation, Blue Nile magnifies the diamond and rotates the picture so clients can easily see every information.

“obtain a holistic feeling of just what diamond seems like, and the visual is actually stunning,” Josh told all of us. “since it is thus magnified is in reality even better than holding it inside hand.”

Skilled Jewelers coach you on Smart Ring-Buying Practices

The knowledge section on Blue Nile’s internet site encourages you to definitely become a specialized in diamonds. Their unique in-depth jewellery books cover anything from discovering your (or your spouse’s) band dimensions to choosing the diamond qualities most critical for you. You can discover much more about metals, gems, pearls, marriage rings, and other jewelry and.

“also a bit bit of analysis can go a long way,” Josh stated. By understanding the thing that makes a diamond almost costly, shoppers can prioritize what they need in their jewellery and spend less through wiser purchasing.

“My fiancé and that I did some analysis, and it all paid once we watched the ring. Blue Nile is really fantastic!” — Manjari, a satisfied client from Irving, Tx

Blue Nile provides thorough sources so first-timers make aware decisions about their diamond’s carat, clarity, tone, also facets. The guide group fails on fee and honestly aims to help with cost-free buying tips. When it comes to diamond carat body weight, for-instance, their unique specialists advise “to optimize your allowance, consider purchasing a diamond definitely somewhat below your own perfect carat fat.”

Team members at all quantities of the organization typically just take a personal interest in clients. “certainly one of the best stories,” Josh told us, “is our very own jewelers write down title on the buyer with the band they’re taking care of so it is not only a ring in their mind.”

Every plan & warranty Puts the client’s Needs First

Oftentimes, buying a diamond indicates making a lifelong dedication, so it’s vital that you select a trustworthy retailer so that the right fit. Blue Nile claims satisfaction through a lot of customer-first guidelines. Like, the firm tends to make a 30-day money back guarantee on returns for every their unique jewelry.

“top quality and workmanship is paramount to united states,” Josh said. “We make certain that the band is strictly perfect earlier goes out the entranceway, and then we support that actually work with a no-questions-asked return plan.”

Blue Nile supplies free resizings and cleanings through the first 12 months after purchasing a tailored gemstone. Plus, consumers enjoy for years and years diamond update program should they actually need to replace their own diamond with a more recent, higher priced diamond.

If you’d like to actually see Blue Nile’s jewelry for your self, you’ll find a webroom area close by. In shops across the country, buyers can talk to knowledgeable jewelers and actually manage Blue Nile’s precious jewelry. The webroom’s jewelry is for display just, but you need to use their particular apple ipad to place an order, if you want. Blue Nile’s real places are a no-pressure ecosystem where browsers tend to be introducing take a look at and feel their own jewelry.

“There’s little or no risk,” Josh revealed. “we realize the intrinsic value of exactly what our jewellery can mean to somebody, and that is a responsibility we simply take excessively really.”

Unlike most jewellery sellers, Blue Nile promotes evaluation purchasing. In fact, they advise being able to access their site on your smart phone whilst in a jewelry shop in order to perform a side-by-side contrast of costs instantly. This empowers you to receive the most effective bargain in-store and online.

Relating to Blue Nile’s Price complement Guarantee, “if you will find a comparable GIA-graded diamond at a lowered cost,” they’re going to complement the purchase price. Only contact 1-888-565-7641 to produce the state free of charge. With uncompromising design and irresistible pricing, Blue Nile ensures fulfillment on every purchase.

Blue Nile: working out for you Find Your Diamond for the Rough

We’ve all heard expensive diamonds tend to be a female’s closest friend, but, regarding you fellas around, expensive diamonds could possibly be your own buddy, also, if you take committed to appreciate why is all of them glow. Blue Nile Founder Mark Vadon discovered directly exactly how overwhelming it could be to pick out an engagement ring. So, he demonstrated an easier option to educate public about diamond prices, and now you can get your selected band online for a fraction of the fee.

Made to final, Blue Nile provides affordable and strikingly gorgeous diamonds in several tones, cuts, and designs. From one-of-a-kind engagement bands to elegant valentine’s pendants, their particular extensive selection of jewellery contributes importance to your unique times.

Blue Nile backs the standard of their particular diamonds with customer-first guidelines and higher level custom made methods. If you want to reveal the individual you love simply how much he or she means to you, purchasing a diamond, pearl, or gem stone can simply have the desired effect. Using Blue Nile’s buying ideas, involved partners can work out how to spend less on their wedding or wedding rings so that they do have more to pay regarding the vacation!

“You could get an engagement ring in a contemporary means through Blue Nile. You don’t have to do it the old method anymore,” Josh stated. “you want to teach individuals purchase like experts, making use of our guidelines receive the purchase price they need without decreasing high quality.”

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